Marketing Case Study:
Arcadia Resorts
Create a visual brand, customer video, and website redesign for a vacation travel membership club.
Branding and Website Redesign
Arcadia is a vacation membership club offering flexible time-use plans across the nation for beaches, mountains, family locales, and travel of all types at 4,000 locations worldwide through RCI. Tucker Marketing Group was contracted to create a new logo and redesign its website.
We started with logo concepts and brand colors before addressing the website. With vacation and travel in mind, we redesigned the website with easy-to-use navigation, well-placed content, and helpful member resource materials.
Pleased with the success of the website, we were also asked to produce a twelve-minute membership video explaining everything about Arcadia. Our experience with vacation ownership, timeshare, and vacation clubs helped our team deliver the project early and under budget.
