Marketing Case Study:
Panini’s on the Waterfront

Website and Digital Marketing for popular Beaufort, SC waterfront restaurant

Marketing a Riverfront Landmark in Beaufort, SC

Situated within downtown Beaufort, South Carolina, Panini's on the Waterfront occupies the historic Beaufort Bank building, seamlessly blending old-world Italian charm with American cuisine. In 2015, following the acquisition of Panini's, the owner sought our assistance in revitalizing its marketing strategies. Panini’s welcomes both locals and visitors to Beaufort with an idyllic location overlooking the picturesque Broad River and Henry C. Chambers Waterfront Park.

Tasteful Strategic Digital Marketing

Through strategic marketing of their online presence, our digital marketing team positioned Panini’s on the Waterfront as a top go-to restaurant in downtown Beaufort, SC. We started with designing a comprehensive website along with helping to grow their social media presence. We also generated traffic through Panini’s Google “My Business” Profile listing earning over 120,000 annual views and 1,200 customer reviews.

Some of the best marketing engagement came from our cross-promotions through the local merchant association and capitalizing on the many festivals that frequent the waterfront park located behind the restaurant. We used ongoing blog articles and SEO to promote local Beaufort tourism and Panini’s proximity to Hilton Head Island, SC.

Targeted Marketing Results

Leveraging our digital marketing experience, we enhanced Panini’s visibility in the competitive marketplace of downtown eateries by implementing marketing that included:

Local Search Marketing
Community Press and Blog Articles
Social Media Marketing
SEO and Website Management
Holiday Campaigns
Creative Content

Creating Additional Revenue Opportunities

To make the most of Panini’s expansive two-story dining and meeting space, we promoted the restaurant as a venue for wedding receptions and business events. We also targeted tour groups traveling through Beaufort by bus to dine at Panini’s while enjoying the great food and local flavor.

Our marketing extended to: