Commonly Used SEO Definitions
Search Engine Optimization for Small Businesses in the Southeast
Tucker Marketing Group is your trusted local partner providing effective SEO and digital marketing services across the Lowcountry, Hilton Head Island, Bluffton, and the entire Southeast. We specialize in helping businesses enhance their online presence, attract more visitors, and ultimately boost revenue through strategic and local search engine optimization (SEO) initiatives.
For many newcomers, SEO terminology can be disorienting. A good marketing agency should take the time to help explain what the common business owner should know regarding SEO as it relates to their specific business.
For example, the following is a list of what is generally included in Tucker Marketing Group’s SEO services along with a brief description.
Local SEO Optimization: Tailoring strategies for businesses with a physical presence, optimizing Google My Business listings, ensuring NAP consistency, and building citations for improved local search visibility.
Keyword Research and Analysis: Conducting in-depth keyword research to identify the most relevant and valuable keywords for your business, also analyzing competitors' strategies for untapped growth opportunities.
On-Page Optimization: Enhancing your website’s content, meta tags, headings, and URLs to make it easily understandable and indexable by search engines.
Technical SEO Audit: Performing a comprehensive audit to identify and rectify issues hindering search engine crawling and indexing, including site speed, mobile-friendliness, broken links, and canonical tags.
Content Strategy and Development: Crafting a tailored content strategy focused on creating high-quality, engaging content, along with developing pillar content and topic clusters to establish authority in your industry.
Link Building: Developing a personalized link-building strategy to acquire high-quality backlinks from authoritative websites, thereby boosting domain authority and search engine trust.
Monitoring and Reporting: Continuously monitoring website performance through tools like Google Analytics and Google Search Console, providing regular reports on key metrics for data-driven decision-making.
Ongoing Optimization: Consistently optimizing your website based on the latest industry trends and search engine algorithm updates to ensure sustained competitiveness and strong search performance.
30 Useful SEO Definitions
Familiarize yourself with these common SEO terms to better comprehend the components of a successful SEO strategy. Implementing these techniques and best practices can help your business rank higher in search results, drive more traffic to your website, and achieve your marketing and sales goals.
SEO (Search Engine Optimization): The process of improving a website’s visibility on search engines, leading to increased organic traffic.
SERP (Search Engine Results Page): The page displayed by search engines in response to a user’s query.
Organic Traffic: Visitors who arrive at a website through unpaid search results.
Keywords: Words or phrases that users type into search engines.
Keyword Research: The process of identifying and analyzing keywords to target in SEO efforts.
Long-Tail Keywords: Longer, more specific keyword phrases that typically have lower search volume but higher conversion rates.
On-Page SEO: Optimization techniques applied directly to a website’s content and HTML code.
Off-Page SEO: Optimization techniques applied outside a website, such as link building and social media marketing.
Backlinks: Links from other websites to your site.
Anchor Text: The clickable text of a hyperlink.
Link Building: The process of acquiring backlinks from other websites.
Domain Authority (DA): A metric that predicts how well a website will rank on search engine result pages.
Page Authority (PA): A metric that predicts how well a specific page will rank on search engine result pages.
Technical SEO: Optimization techniques focused on improving the technical aspects of a website.
Crawlability: The ability of search engines to access and index a website’s content.
Indexing: The process by which search engines store and organize a website’s content.
Robots.txt: A text file instructing search engine crawlers which pages or sections of the site should not be indexed.
Sitemap: A file listing all the URLs of a website.
URL Structure: The organization and format of a website’s URLs.
Canonical Tags: HTML tags that help search engines understand the preferred version of a web page when duplicate content exists.
301 Redirect: A permanent redirect from one URL to another.
404 Error: A server response code indicating that the requested page cannot be found.
Mobile-Friendly: A website optimized for viewing on mobile devices.
Page Speed: The amount of time it takes for a web page to load.
Image Optimization: The process of compressing and formatting images on a website.
Alt Text: An HTML attribute used to describe the content of an image.
Meta Tags: HTML tags providing information about a web page.
Meta Title: An HTML tag defining the title of a web page.
Meta Description: An HTML tag providing a brief summary of a web page’s content.
Header Tags (H1, H2, H3, etc.): HTML tags defining headings and subheadings on a web page.
