Local Digital Marketing with Geotargeting
Targeting Customers at Their Location
Geofencing and geotargeting are digital marketing strategies used to identify and precisely target potential customers based on their physical locations. In Google Ads, geofencing and geo-targeting are also referred to as “Location Targeting”. It allows you to dial in on digital marketing campaigns, delivering personalized content to potential customers who are physically present in strategically chosen locations. This approach increases the likelihood of engaging the target audience and driving conversions.
Digital marketing and advertising through Tucker Marketing Group not only helps small businesses in our local Lowcountry, Hilton Head Island, and Bluffton, South Carolina, but can truly be applied to any geographic location.
What is Geofencing, and how does it help my marketing?
Geofencing involves the creation of virtual perimeters around specific geographic areas. These virtual boundaries can be as broad as a city block or as narrow as a store entrance. When individuals with mobile devices enter or exit these predefined areas, their devices' location data is captured. We can then use this information to deliver highly targeted and relevant advertisements, promotions, or messages to users within those geofenced locations.
This strategy is particularly effective for businesses with brick-and-mortar locations, events, or promotions tied to specific venues. For example, a restaurant can set up geofences around its premises to engage potential customers nearby with special offers or discounts, enticing them to visit.
What is Geotargeting, and how does it help my marketing?
Geotargeting represents a dynamic and flexible approach to digital marketing that goes beyond the confines of fixed geofences. Unlike geofencing, which establishes virtual perimeters around specific locations, geotargeting adapts to users' real-time geographic positions and their proximity to various points of interest.
This dynamic capability allows our team to deliver content that is not only tailored to users' current locations but also responsive to changes in their surroundings. For example, if a user is near a shopping district, geotargeting enables us to deliver promotions from nearby retail stores in real-time. Likewise, if a user is attending a live event, our strategy can be adjusted to deliver timely messages related to that specific occasion.
How Geotargeting Helps Local Restaurants and Service Businesses
In this example, geofencing enables Bill's Bistro to directly engage with potential customers in the vicinity during a specific timeframe, driving awareness and foot traffic to the restaurant precisely when it matters most.
This is an example of how geotargeting might work:
Geofence Creation: Bill's Bistro sets up a geofence around a specific radius of, let's say, 1 mile around their restaurant location. This geofence is active during lunch hours from 11:30 AM to 2:00 PM.
Targeted Promotions: Using data from users' mobile devices within the geofenced area, Bill's Bistro creates targeted promotions, such as special lunch deals, discounts, or exclusive menu items available only during the specified lunch hours.
Push Notifications: When users enter the geofenced area during lunch hours, they receive push notifications on their mobile devices. These notifications could highlight the enticing lunch offers available at Bill's Bistro and include a call-to-action encouraging them to visit the restaurant.
Timely Engagement: Since the geofencing is time-specific, Bill's Bistro ensures that potential customers receive relevant and timely messages during the crucial lunchtime period, increasing the likelihood of attracting diners looking for a convenient and appealing dining option.
Performance Analysis: Bill's Bistro monitors the performance of the geofencing campaign by analyzing metrics such as foot traffic, coupon redemptions, and customer feedback. This data helps them refine their strategy for future campaigns.
Geofencing can be beneficial for various types of businesses such as retail stores, coffee shops, restaurants, fitness centers, landscapers, home repair services, event venues, healthcare clinics, therapy services, salons, and spas.
Location Targeting, Geofencing, and Geotargeting for my Small business
Incorporating geofencing and geotargeting into your digital marketing strategy can significantly boost your outreach efforts and enhance customer engagement. At Tucker Marketing Group, we leverage these powerful tools to precisely target potential customers based on their real-time locations.
If you're ready to explore how geotargeting can work for your business, we invite you to take the next step. Call our office 843-681-7827 or reach us online to schedule a brief consultation.
