What can a marketing agency do that I can't do myself?
On the fence about working with a Marketing Agency
With accessible tools like Canva, Mailchimp, and Facebook Ad Manager, a savvy do-it-yourselfer with a basic grasp of marketing can achieve moderate results. Yet, for small business owners pondering the prospect of hiring a professional, the question lingers—what expertise could an agency offer that justifies the additional investment?
“Pinching pennies and doing it all yourself might feel like a right of passage, but seeing your dreams manifest into measured growth and results sure surpasses the ego, any day.”
Marketing Experience Matters
Drawing from a diverse portfolio of clients, a good marketing agency possesses a deep understanding of market trends, consumer behavior, and industry-specific strategies. This collective knowledge empowers them to create targeted and innovative campaigns. Marketing agencies will also have access to a diverse arsenal of tools, technologies, and industry insights, allowing them to advance in areas where the typical small business owner may fall short.
“We recently met with a client who is managing their own Google Advertising. After spending a fortune on ineffective ads, they were ready for a change” said Mike. “They were so concerned with cost that they were overlooking the basic steps of ad management.” Mike explains, “They believed that more money would generate more results - which is the wrong approach. We were able to demonstrate how our Agency starts with detailed research and a minimal budget to test the marketplace FIRST before taking the next steps. We shared examples of actual ROI (return-on-investment) calculations for other clients showing how much business they actually generated versus the ad cost.”
Valuable Commodity of Time
It is important to recognize that “knowing” marketing and “mastering” it are two distinct challenges. Marketing is an all-encompassing undertaking, where even scheduling social content can consume hours. The question then becomes one of opportunity cost—time spent on marketing is time diverted from other crucial aspects of your business.
“It’s a big red flag when a potential client tells us their marketing depends on when they have the time”, says Mike. Deciding whether to take on marketing yourself or outsource it hinges on how you would otherwise allocate that time and the potential benefits to your business. Mike explains, “Marketing is our business, our only business, and we prioritize those efforts for all our clients on a daily, weekly, and monthly basis so they don’t have to.”
Return-on-Investment from Marketing
Digital marketing agencies are capable of delivering substantial returns on investment when the proper time and effort are invested. Although small business owners can initiate basic marketing campaigns, the tools or resources for sustained growth may be lacking. Working with an experienced agency can be a big advantage.
“At Tucker Marketing Group, we provide complete transparency including reports and performance analytics to help control spending while validating proof of the return on investment,” says Mike. “If our clients are not seeing the intended results of proper marketing, we’re both in trouble. Our experience helps us avoid repetitive issues and focus on driving real results for local small business owners in the Lowcountry, Hilton Head, Bluffton, and beyond.”
Put our experience to work for you.
Call our office at 843-681-7827 or reach us online to schedule a brief consultation.
As small business owners ourselves, we understand the dedication and passion that is required to bring success. We also understand there is not a cookie-cutter solution or magic bullet, so our marketing approach and strategies are specifically built to align with our client’s vision, budget, and goals.
