Marketing Case Study: Outside Hilton Head
Digital Marketing for a Lowcountry Adventure Company
A Real Digital Marketing Adventure
Outside Brands is a premier adventure company sharing exceptional outdoor experiences for the past forty years. Their team is comprised of passionate leaders and talented outdoors people who share a deep connection with local nature, history, and culture committed to protecting and preserving the local environment.
Outside Brands turned to Tucker Marketing Group after having their Outside Hilton Head website created. At the time, they were suffering a major drop in search results and realized their web designer had completely overlooked essential search engine optimization (SEO) imperative to being seen online.
Top Google Rankings for Hilton Head Island Activities
With an understanding of the Hilton Head demographic and ideal customer, we jumped in head first with a major SEO overhaul to incorporate all key components to the website targeting the local outdoor activities market. This resulted in recapturing significant rankings moving from eighth place to first place position on Google within 60 days.
To help drive engagement on the website and conversion with bookings, our team also created several videos showcasing Outside Hilton Head’s tours, adventures, and private island experiences.
New Websites and Digital Marketing
Soon thereafter, we were asked to create additional websites for their new locations in Savannah, Palmetto Bluff, and their online store. To combat growing competition in the area, we launched several Google PPC ad campaigns for tours, private adventures, water activities, bike rentals, and more. To help aid in search engine marketing, our team also created an ongoing adventure blog to bring awareness to the various experiences available in Hilton Head.
Marketing Results
To help connect visitors visualize their own experiences with Outside Brands, we implemented a number of marketing strategies including:
Local Targeted Search Marketing
Google PPC
Blog Articles
Social Media Marketing
Website Design
Local community “Best of” Awards
Videography