Marketing Case Study:
Membership Boat Club
Local Search and Targeted Marketing for a Boat Club seeking to increase and nurture their member base.
Launching a Fresh Start for Lowcountry Boat Club Members
When Carefree Boat Club of Hilton Head acquired their franchise license, they knew they needed to act fast to make waves in the competitive Lowcountry market. With a focus on delivering the ultimate hassle-free boating experience, they turned to Tucker Marketing Group to craft and execute a comprehensive strategy. Their goals were clear: boost membership numbers, strengthen retention, and establish the club as the go-to option for boating enthusiasts in the area.
Strategic Digital Marketing in Hilton Head
Tucker Marketing Group hit the ground running, implementing targeted digital advertising campaigns and strategic marketing initiatives to reach potential members across Hilton Head and beyond. By highlighting the club's unique value. unlimited boating without the expense or headaches of ownership, we effectively connected with both seasoned boaters and newcomers eager to explore the water. These efforts paid off, driving a remarkable 35% growth in memberships within the first year while maintaining an impressive 97% retention rate.
“They have exceeded our expectations! Since hiring Tucker Marketing Group to help market/advertise our new boat club, we have seen a steady increase in new memberships.”
— Carefree Boat Club, Hilton Head, SC
Targeted Marketing Results
To help prospective members see Carefree Boat Club as a trusted, local resource in the Hilton Head Island area, we implemented several marketing strategies which included:
Website Design & SEO
Targeted Search Marketing
Email Marketing
Social Media Marketing
Paid Digital Advertising
