Marketing Case Study: Integrity Defense Services
Marketing and Branding for Private Government Defense Contractor
Creating Mission Critical Marketing & Branding
Integrity Defense Services, Inc. (IDSI), a private government defense contractor based in Springville, Indiana, approached Tucker Marketing Group following a significant bid for multiple military projects with the U.S. Defense Department. To fulfill the stringent requirements of the bid and secure additional funding, IDSI needed to enhance its visual presence and effectively communicate the unique benefits of its operations.
With a state-of-the-art 10.2-acre secure complex, including five buildings with over 40,000 square feet of space, and proximity to the NSWC (Naval Sea Systems Command) Crane’s gate, IDSI was in a strong position but required a polished and professional marketing strategy to match. After a vetting process, Tucker Marketing Group was selected to handle this crucial aspect of IDSI’s business.
Delivering Strategic Marketing Solutions
Tucker Marketing Group delivered marketing and branding services tailored to IDSI’s needs. The services included the development of a new website, the creation of detailed presentation materials, and professional videography to showcase IDSI’s capabilities and facilities. Additionally, Tucker crafted press releases to announce new business contracts and provided support for marketing proposals aimed at securing Indiana State Small Business Incentives.
To cap off the campaign, Tucker helped with high-profile press coverage and an open house tour of IDSI’s facility, featuring Indiana Governor Eric Holcomb. These efforts not only enhanced IDSI’s visual and brand presence but also played a critical role in securing the necessary funding and positioning the company for continued success.
