Marketing Case Study: Medical Service Consultation
Digital Marketing for Medical/Legal Expert Witness Specializing in Mold & Mycotoxin Cases
Targeted Search Engine Marketing Mold Litigation
Shortly after launching its initial website, Medical Service Consultation, PA (MSCPA) reached out to Tucker Marketing Group for assistance in boosting its online visibility and improving search rankings. MSCPA, renowned for its expert knowledge of mold and mycotoxins, offers a scientific approach to problem-solving that has been instrumental in helping law firms and their clients achieve favorable settlements or awards in mold and mycotoxin litigation cases.
Recognizing the importance of reaching a wider audience, MSCPA sought to position itself as a leader in its niche. Our team was tasked with elevating their digital presence to ensure that their specialized expertise could be easily found by potential clients searching for expert consultation in mold-related cases. Through a strategic combination of search engine optimization (SEO) techniques and targeted digital marketing efforts, we worked to place MSCPA at the forefront of online searches, highlighting their unique capabilities and proven success in the medical/legal arena.
Boosting Online Authority
With a clear understanding of MSCPA’s target audience, we revamped their search engine marketing strategy by optimizing all SEO touchpoints and aligning content and key phrases with what potential clients are searching for. To further boost their online authority, we launched a news and information blog featuring articles on mold, mycotoxins, and their legal implications—keeping the site fresh, relevant, and highly visible in search results.
Marketing Results
To educate prospective customers, outside labs, and referring attorneys about how MSCPA's services can assist them, we implemented several targeted marketing strategies, including:
Targeted Search Marketing
Blog Articles
Website Management
Marketing Consultation