Marketing Case Study:
Horizon Rehabilitation
Marketing and advertising management for physical therapy and sports medicine clinic in Hilton Head Island, South Carolina
Google Ranked #1 for “Hilton Head Physical Therapy”, “Pelvic Health Therapy”, and “Balance & Fall Prevention”
Horizon Rehabilitation & Sports Medicine, a longstanding provider of physical therapy services, turned to Tucker Marketing Group for help expanding its reach and increasing patient volume across its four clinics. Horizon’s programs are specifically designed to fit the local needs of the Lowcountry providing comprehensive physical and occupational therapy, pelvic health, balance and vestibular therapy, and an extensive sports medicine program.
Healing Lowcountry Patients
Sharing the story of better health and happiness
By segmenting Horizon's specialized therapies and services into small, targeted campaigns, Tucker Marketing Group was able to highlight the unique strengths of Horizon's 4 clinics to its patients and invaluable health providers. This helped to geographically target patients in Bluffton, Okatie, and Hilton Head Island, SC.
We used the tagline "Advanced. Local. Specialized.", to highlight the key areas that set Horizon apart from its competitors including advanced technology, local community outreach, and specialized therapy programs exclusive to the area.
Marketing Results
Our digital marketing strategy implemented efforts to increase patient referrals and brand loyalty by incorporating:
Google Ad Campaigns
Local targeted search marketing
Community Press, Publications, and Blog Articles
Social Media Marketing
Email Marketing
Promotion of local community “best of” awards
Patient Survey Sequence
Creative Content
Videography
