Marketing Case Study:
Symbios Health
Startup brand and marketing for a multifaceted primary care center in Hilton Head Island, South Carolina
Keeping patients in Hilton Head healthy, fit, and beautiful for life.
Google Ranked #1 for “Hilton Head Women’s Health”, “Direct Care”, and “Regenerative Health”
When a longstanding primary care physician on Hilton Head Island decided to open their own practice, they reached Tucker Marketing Group for help in developing a cohesive brand identity and marketing rollout that would reflect their values of health and happiness while attracting new patients.
Leaving a mark on local health
The project started with creating a name for the business. The name needed to be something memorable, yet meaningful, and position the business as the go-to source for comprehensive healthcare in the local community. We worked closely with the client to create, Symbios; pronounced sim•by•ohs. It is derived from symbiosis or symbiotic; a mutually beneficial relationship between different people or groups; a love for one another through partnership.
Our team worked to create:
Logo and Visual Branding
Brochures and Handouts
Interior and Exterior Signage
Wall Wraps and Banners
Looped Videos for the Lobby
Uniform Apparel
Marketing Results
One of the key elements of the brand positioning was a focus on fitness, nutrition, and proactive health with Symbios serving as the starting point for any health concern. We worked on a robust SEO strategy for primary care, women's care, and regenerative health, which helped to attract new patients to the business. In addition to these efforts, our team deployed ongoing email marketing to nurture and upsell existing patients into other on-site programs.
Our digital marketing strategy increased patient engagement and brand loyalty by incorporating:
Local targeted search marketing
Email Marketing
Community Press, Publications, and Blog Articles
Special Events
Social Media Marketing
Promotion of local and industry “Best of” awards
Patient Reviews
Creative Content