Marketing Case Study:
Suncoast Guest Services
Create a visual brand and logo for a Hotel & Resort Concierge Program in St. Petersburg, Florida
Brand identity project creates fun in the sun.
Tucker Marketing Group was tasked with creating a logo and brand identity for a new resort concierge program in St. Petersburg, Florida. After carefully considering the local audience and beach environment, we came up with Suncoast Guest Services.
We chose a blue and yellow color scheme and incorporated a sun and ocean wave design to convey a fun beach vacation vibe. The text was designed to stand out, making it easy for visitors to spot the Guest Services desks from a distance.
Flexibility was crucial, so we created both round and horizontal versions of the logo. Our team also extended the branding to include business cards, apparel, business forms, signage, and a sales kit.
