Marketing your local restaurant and bar requires a multifaceted approach that combines digital marketing strategies, local partnerships, and a commitment to providing an authentic experience. In a highly competitive small market like Hilton Head and Bluffton, it is particularly important to stand out.

As we step into March, it’s Women’s History Month; a prime moment to highlight women's achievements and voices throughout history. Don't forget St. Patrick's Day, creating a festive atmosphere that businesses can leverage to connect with customers through themed promotions and spirited campaigns.

Geofencing and geotargeting are digital marketing strategies used to identify and precisely target potential customers based on their physical locations. This enhances digital marketing campaigns by delivering personalized content to potential customers who are physically present in strategically chosen locations.

Your brand is what sets you apart from your competitors and establishes a unique identity in the minds of your customers. Frequency and consistency are important, but what happens when your brand no longer resonates with your target audience or fails to keep up with changing market trends?

Cultural tourism in the Lowcountry is more than a journey; it's an immersion into the stories, traditions, and artistry that define these enchanting communities. By actively participating in and strategically leveraging cultural experiences, businesses contribute to the preservation and celebration of the rich tapestry that makes Hilton Head, Beaufort, and Bluffton cultural treasures.

As we find ourselves already in the middle of January, we cannot help but wonder – how are those resolutions coming along? Making time for yourself is as important as planning time to address your business marketing. Just like a healthy routine for our bodies, your business will also suffer if not nurtured and properly marketed.

February is a month characterized by celebration and diversity, notably marked by the commemoration of Black History Month. This presents a meaningful opportunity for businesses to inform, engage, and elevate Black voices and experiences. Additionally, February is a month of love, with shoppers seeking the perfect presents for their loved ones.

Solution-centric positioning simplifies price comparisons for customers by shifting their attention from cost fixation to problem resolution. This strategy narrows down the options available to customers, focusing on the essential goal of addressing their issues.

As the countdown to the New Year begins, small businesses find themselves reflecting on year-end numbers while looking ahead for new ideas and ways to stimulate growth. Marketing can seem like a daunting term, so here are 7 trends to help you lay the foundation for success.

January is a symbol of fresh starts and new opportunities providing a perfect moment to shape the narrative for your business marketing. With the spotlight on New Year's resolutions and initiatives like Dry January, consumers will actively seek ways to kickstart healthier habits.

Small Business Saturday in November is a nationwide initiative that encourages consumers to "shop small" and support local, small businesses. It's a day when the spotlight shifts from big-box retailers to the smaller, community-driven enterprises that contribute to the unique character of each locality.

In a region where the sense of community is strong, and the local flavor distinct, it is imperative for businesses to actively engage in marketing strategies that resonate with their audience. There are several DIY “do it yourself” approaches that local businesses can adopt to boost their local visibility and foster community connections.

Running a business on the island or nearby quaint Bluffton comes with its own set of challenges. From fierce competition to seasonal fluctuations in tourism, businesses in Hilton Head and Bluffton must navigate a unique set of obstacles to thrive. Fortunately, there are a number of practical marketing solutions available to help businesses succeed.

In online marketing, Google dubs the critical decision-making moment as the "Zero Moment of Truth." This is when you, as a buyer, research a product, sometimes even before the seller knows about it. Your searches turn into potential opportunities, and from there, you become a customer. Satisfied customers can then recommend the product to others.

Achieving successful outcomes for clients is the ultimate measure of a law firm's effectiveness. However, the journey towards success often requires more than just legal expertise; it requires strategic marketing and branding efforts to attract potential clients and stand out from the crowd.

Here's your chance to participate as a Preferred Local Business with HHI Stay & Play this season. HHI Stay & Play uses its Facebook and Instagram accounts with over 38,000+ collective fans to reach visitors and locals with community-oriented content.

What are your favorite local Lowcountry businesses? The nominations are in and it’s time to vote for Island Packet & Beaufort Gazette’s “Lowcountry’s Best” to show your support for your favorite local services and places. Signing up to participate in local “best of” contests is a great (and free) way to get your business in front of a captive, community-minded audience.

Content marketing is a type of marketing that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

As our local population grows, it's more important than ever for businesses in Hilton Head Island, Bluffton, and Beaufort, South Carolina to have a strong online presence. With so much competition in the market, it's not enough to simply have a website - you need to ensure that potential customers can find you easily.

With limited resources and tight budgets, small business owners have to be strategic and efficient in their marketing efforts. Read on for 10 essential small business marketing tips that will help you grow your business without breaking the bank.